Alors que les promotions et autres ventes privées fleurissent un peu plus chaque jour en magasin ou sur Internet, 3 français sur 4 restent fidèles au rendez-vous traditionnel des soldes d’hiver ou d’été, notamment pour s’habiller ou se chausser.
Mais depuis quand justement, sommes nous accrocs à cet épisode annuel immuable ?
Les soldes sont apparus au 19ème siècle avec l’avènement de la grande distribution. Un certain M. Simon Mannoury, fondateur en 1830 du premier grand magasin parisien « le Petit Saint-Thomas », qui deviendra le « Bon marché » en 1852, aurait inventé le concept.
A cette époque, en véritable pionnier de la distribution, il crée la vente à distance, il met en place l’étiquetage fixe et affiché pour tous les produits et organise donc les premiers soldes (et oui c’est bien un nom masculin ) afin d’écouler les stocks invendus de la saison passée à prix cassés.
Les dits soldes ont d’abord principalement porté sur les produits textiles et sont donc ainsi marqués dès le départ, par une saisonnalité liée à la fin de collections de tissus d’hiver ou d’été…
Cette pratique commerciale va rapidement faire des émules et devenir le succès que nous connaissons toutes et tous aujourd’hui : les soldes sont mis en place dans quasiment tous les secteurs marchands, aussi bien en magasins que sur Internet.
Mais attention, il faut de l’entrainement pour les réussir ! Il en va des reines et des rois du repérage par exemple qui bien avant le démarrage vont identifier les produits qui pourraient remplir leur garde robe à prix cassés…On trouve aussi les compulsifs qui voudront à tout prix faire une affaire même s’ils n’ont aucun besoin…
A l’inverse on peut s’appuyer sur la période des soldes pour vêtir ou chausser parents et enfants à moindre coût.
On le voit, il existe un nombre important de raisons de s’intéresser de près aux soldes et c’est ce qui explique probablement leur succès.
L’arrivée d’Internet a en sus accentué notre capacité de repérage et de comparaison et ainsi boosté à un niveau sans précédent, cette pratique commerciale déjà fortement répandue.
Mais attention un mot d’ordre prime : ne pas se laisser griser et tenter de vérifier au mieux la véracité de la bonne affaire : prix de départ et montant réel de la remise, qualité identique ou non au produit non soldé à l’origine…
Car quelque soit notre personnalité ou notre profil d’acheteur avouons le, nous sommes toujours prêts à dénicher un achat malin et nous y prenons toujours autant de plaisir.
En tout cas chez JOA Bijoux & montres, nous jouons le jeu et vous proposons déjà une sélection de produits fortement remisés mais la fin des soldes approchant, nous avons décidé de faire mieux que ça !
Une opération à – 20 % de remise sur l’intégralité des produits présents sur notre site www.joa-shop.com aura ainsi cours du 10 février jusqu’à la fin des soldes soit le mardi 16 février.
« Mais ce n’est pas tout » comme dirait le démonstrateur sur son marché (waouh, je n’ai pas employé cette expression depuis une discussion avec ma grand-mère en 1982) : pour vous remercier chère lectrice, cher lecteur, le code promo suivant va vous permettre de bénéficier de 10 % supplémentaires sur votre commande en sus de l’opération précitée ! …
Code promo à saisir lors de votre commande sur notre site www.joa-shop.com
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Quand je vous disais qu’on n’était jamais contre le fait de s’offrir un petit plaisir… Et vu que c’est aussi la Saint Valentin très bientôt…moi je dis ça…
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